Terwilliger Plaza Design Center
Elevating the unique story of this thriving retirement community
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis ligula nec dui ultrices cursus sit amet eget tortor. Suspendisse ut nisl ut sapien ornare dictum. Donec dolor justo, tempus id urna a, maximus venenatis urna. Curabitur porta, elit ac gravida efficitur, diam quam sodales turpis, quis maximus velit dui eget purus.
Selected Writings
Lorem ipsum dolor amet.
Role: Senior Strategist and Copywriter
Bullet 1
Bullet 2
Bullet 3
Warm Welcomes
Terwilliger Plaza, a self-governed Senior Living community in Portland, OR, approached Think Joule to integrate their brand experience into a 2,500 SF Design Center that would serve as a showroom and sales center during the construction of their newest high-rise community, Parkview.
Setting the Stage
They wanted to create a warm and welcoming setting that would tell their unique story, help establish a sense of place, invite interaction and express the differentiators and personality of the community – and most importantly, it set the stage for prospects and future residents to feel welcomed.
Story Driven Design
We crafted 7 impact installations to tell a cohesive story and create an aspirational environment for prospective residents to experience the sense of lifestyle and the vibrant social community that Terwilliger Plaza offers.
Creating Spaces
The installations include a modular testimonial wall, graphics on glass, built signage on gyp, a Passive House exhibit wall and a custom cabinetry room divider to weave the brand throughout the design center telling a vibrant, visual story.
The Experience
The result is a sophisticated information center that can be utilized by the sales team to create a true hospitality experience for current and future residents of Terwilliger Plaza.
Collaborators
Brand Architect: Keri Bonn
Creative Director: Jennifer Bryan
All work produced under the direction of Think Joule.
Project partners
LRS Architects
Walsh Construction Co.
Forge Graphic Works